优点英语2022高考英语阅读提高购物和广告1Formostpeople,shoppingisstillamatterofwanderingdownthestreetorloadingacartinashoppingmall．Soon,thatwillchange．Electroniccommerce(trade)isgrowingfastandwillsoonbringpeoplemorechoices．Therewill,however,beacost:protectingtheconsumerfrombeingcheatedwillbeharder．Manygovernmentsthereforewanttoapplystreetregulationstotheelectronicworld．Butpoliticianswouldbewisertoseecyberspaceasabasisforaneweraofcorporateself-regulation．Consumersinrichcountrieshavegrownusedtotheideathatthegovernmenttakesresponsibilityforeverythingforthestabilityofthebankstothesafetyofthedrugsortheirrightstorefundwhengoodsarefaulty．Butgovernmentscannotenforcenationallawsonbusinesseswhoseonlypresenceisonthescreen．Eveninacountrywhereaclearrighttocompensationexists,theon-linecustomerinTokyo,say,canhardlygotoNewYorktogetarefundforaclothespurchase．Oneanswerisforgovernmenttocooperatemore:torecognizeeachother’srules．Butthatrequiresyearsofworkandvolumesofdetailedrules．Andplentyofcountrieshaverulestoofancifulforsobercountriestoaccept．Thereis,however,anotherchoice．Lettheelectronicbusinessesdotheregulationthemselves．Theydo,afterall,haveaself-interestindoingso．Inelectroniccommerce,areputationforhonestdealingwillbeavaluablecompetitiveasset．Governments,too,maycompetetobetrusted．Forinstance,customersorderingmedicineson-linemayprefertobuyfromtheUnitedStatesbecausetheytrusttherigorousscreeningoftheFoodandDrugAdministration;ortheymaydecidethattheFDA’srulesaretoostrict,andbuyfromSwitzerlandinstead．Customerswillstillneedtousetheirjudgement．Butpreciselybecausethetechnologyisnew,electronicshoppersarelikelyforawhiletobealotmorecautiousthancustomersofthenormal
优点英语sort．Andthenewtechnologywillalsomakeiteasierforthemtocomplainwhenacompanyletsthemdown．Inthisway,atleast,theadventofcyberspacemayargueforfewerconsumerprotectionlaws,notmore．46．Accordingtotheauthor,whatwillbethebestpolicyforelectroniccommerce?A．Self-regulationbythebusiness．B．Strictconsumerprotectionlaws．C．Closeinternationalcooperation．D．Governmentprotection．47．Incaseanelectronicshoperboughtfaultygoodsfromaforeigncountry,whatcouldhedo?A．Refusetopayforthepurchase．B．Gotothesellerandaskforarefund．C．Appealtoconsumerprotectionlaw．D．ComplainaboutitontheInternet．48．Intheauthor’sview,businesseswouldplaceahighemphasisonhonestdealingbecauseintheelectronicworld________．A．internationalcooperationwouldbemuchmorefrequentB．consumerscouldeasilyseekgovernmentprotectionC．agoodreputationisagreatadvantageincompetitionD．itwouldbeeasyforconsumerstocomplain49．WecaninferfromthepassagethatinlicensingnewdrugstheFDAintheUnitedStatesis________．A．veryquickB．verycautiousC．veryslowD．rathercareless50．Ifacustomerbuyssomethingthatdoesnotmeethisexpectation,whatistheadvantageofdealingthroughelectroniccommerceoverthepresentnormalone?A．Itwillbeeasierforhimtoreturnthegoodsheisnotsatisfiedwith．B．Itwillbeeasierforhimtoattaintherefundfromtheseller．
优点英语C．Itwillbeeasierforhimtogethiscomplaintsheardbyotherconsumers．D．Itwillbeeasierforhimtocomplainaboutthistothegovernment．2Wecanseehowtheproductlifecycleworksbylookingattheintroductionofinstantcoffee.Whenitwasintroduced,mostpeopledidnotlikeitasmuchas“regular”coffeeandittookseveralyearstogaingeneralacceptance(introductionstage).Atonepoint,though,instantcoffeegrewrapidlyinpopularityandmanybrandswereintroduced(stageofrapidgrowth).Afterawhilepeoplebecameattachedtoonebrandandsalesleveledoff(stageofmaturity).Saleswentintoaslightdeclinewhenfreeze-driedcoffeeswereintroduced(stageofdecline). Theimportanceoftheproductlifecycletomarketersisthis:differentstagesintheproductlifecyclecallfordifferentstrategies.Thegoalistoextendproductlifesothatsalesandprofitsdonotdecline.Onestrategyiscalledmarketmodification.Itmeansthatmarketingmanagerslookfornewusersandmarketsections.Doyouknow,forexample,thatthebackpacksthatsomanystudentscarrytodaywereoriginallydesignedforthemilitary? Marketmodificationalsomeanssearchingforincreasedusageamongpresentcustomersorgoingforadifferentmarket,suchasseniorcitizens.Amarketermayre-positiontheproducttoappealtonewmarketsections. Anotherproductextensionstrategyiscalledproductmodification.Itinvolveschangingproductquality,features,orstyletoattractnewusersormoreusagefrompresentusers.Americanautomanufacturersareusingqualityimprovementasonewaytorecapture（夺回）worldmarkets.Note,also,howautomanufacturersoncechangedstylesdramaticallyfromyeartoyeartokeepdemandfromfalling.46.Accordingtothepassage,whenpeoplegrowaccustomedtooneparticularbrandofaproduct,itssaleswill______.A.decreasegraduallyB.becomeunstableC.improveenormouslyD.remainatthesamelevel47.Thefirstparagraphtellsusthatanewproductis_____.
优点英语 A.usuallyintroducedtosatisfydifferenttastes B.oftenmoreexpensivethanoldones C.ofteninferiortooldonesatfirst D.noteasilyacceptedbythepublic48.Marketersneedtoknowwhichofthefourstagesaproductisinsoasto_____. A.workoutmarketingpoliciesB.promoteitsproduction C.increaseitspopularityD.speedupitslifecycle49.Theauthormentionstheexampleof“backpacks”(Line4,Para.2)toshowtheimportanceof_______. A.increasingusageamongstudentsB.pleasingtheyoungaswellastheold C.exploringnewmarketsectionsD.servingbothmilitaryandcivilneeds50.Inordertorecovertheirshareoftheworldmarket,U.S.automakersare_______.A.improvingproductfeatureB.makingtheirproductsbetterC.modernizingproductstyleD.increasingproductquantity3InJakarta,IfYourGolfBallGoesintheWater,ItBouncesBack.It’snotamiracle.Yousee,hereinJakarta,thereareballboyswhoarealwaysreadytoreturnanygolfballthathappenstogolost.Toensureitsmagicalre-appearance,allyouhavetodoisdiscussforthepaymentofasmallfee(usuallyaboutUS$50).Somesaythere’ssomethingmagicalaboutJakarta’sninebeautifulgolfcoursestoo,withtheirthick,tropicalscenery,accompaniedbycloudlessblueskies.Oneofthem,thegrandJagorawicourse,isratedamongtheworld’stop100.Inonerespectthough,theydon’tcomparewiththoseoftherestoftheworld.Afterall,whereelsedoesagamecostonlyUS$14.00,oracaddie(球童)setyoubackjustUS$
优点英语5.00?Indeed,whereelsecanyouhityourballintothewater,inthesureknowledgethatallisnotlost?FordirectionsonthebestwaytofindyournearestJakartagolfcourse,justseeyourtravelgent,orcallGarudaIndonesia,HongKongon5-229071.Forbookingticketsorrooms,call5-8400000.Themostenjoyableroute,aseitherwilltellyou,isonaGarudaIndonesiaflight.GarudaIndonesiaProudwelcomeyouaboard1.Thisarticleislikelytobe________A.anintroductionforgolfballgamesB.anadvertisementforatourtoIndonesiaC.adescriptionforJakartaD.acommentonGarudaIndonesia2.Jakartaisagoodplacetoplaygolfballgamesbecause_______A.peoplecanflytothegolfballcoursesinthe,cloudlessblueskiesB.ithasthebestservice,thehottestweatherandthehighestcostC.theJagorawicourseisespeciallythebestamongtheninegolfcourses.D.theserviceisgood,thecostislowandthesceneryisbeautiful3.InJakarta,ifyourgolfballgoesinthewater,itwill________A.belostB.bereturnedbyballboysC.comebackitselfD.besoldforaboutUS$504.IfyouwanttogetmoreinformationtochoosethenearestJakartagolfcourse,youmay_________A.gototheIndonesiatravelagent
优点英语B.telephoneGamadalndonesia,HongKongon5-229071C.dialthetelephonenumber5-8400000D.flytotheJakartagolfcourses5.Theunderlinedphrase“set...back”heremeans__________A.begforB.keephackC.payforD.cost4It’snottoolate!CLEARINGVACANCIESATTHEUNIVERSITYOFHULL●Foundedin1927.TheUniversityistraditionalyetprogressive●Recognizednationallyandinternationallyforexcellenceinteachingandresearch●Equal4thintheUKforgraduatetofindjobs●Studyonanattractivecampusonly15minutesfromtheCitycenter●Widevarietyofaccommodationtochoosefrom●Excellentsportingandsocialfacilities●Friendlyandsupportiveenvironment●WESTILLHAVECHANCESIN●ENGINEERING●SCIENCE●MATHEMATICS01482466103●SOCIALSCIENCES01482466104●ARTS●EUROPEANLANGUAGES01482466105
优点英语1.Theadvertisementaboveisabout__________.A.offeringchancestostudyattheuniversityB.graduationfromtheuniversityC.lookingforjobsforstudentsfromtheuniversityD.thehistoryoftheuniversity2.Inwhichcountryistheuniversity?A.TheUSAB.BritainC.HullD.Wedon’tKnow3.Ifyouwanttostudyhistory,youshouldcall__________.A.01482-466103B.01482-466104C.01482-466105D.anyoftheabovenumbers4.Fromtheaboveadvertisement,onecantell_________.A.theuniversityislocatedinthesuburbsB.theuniversityranksfirstinteachingandresearchworkinthecountryC.theuniversityisaliberalartsschoolD.theuniversityoffersavariedchoiceofaccommodationforstudents5ONCE-A-YEARSUMMERSALE!SAVE$100ORMORE!Thismonthonly,everymembershipplanissubstantiallyreduced.That’sgreat!ButtherealexcitementatHRC(Health&RacquetClub)comesfromwhatpeopledo.Nautilus
优点英语Oursisthemostcompleteandadvancedequipmentavailable.FreeClassesWeofferover120freeclasseseachweekincludingaerobicandtrapdance,calisthenics(健美体操),yogaandmore.You’llalsoenjoyfreeclinicsinracquetball(羽毛球),squash(软式网球)andtennis.Don’tforgetaboutourwhirlpools,saunasandswimmingpoolseither.GuaranteeCometoHRCfor3days.Ifallthatactionleavesyoulessthansatisfiedyou’llgetafullrefund.5LocationsBytheway,yourmembershipallowsyoutouseall5locationsinManhattan7daysaweek.Giveusacallordropbyformoreinformation.SalesEndsAug.31st!NEWYORKHEALTH&RACQUETCLUB1.Accordingtotheadvertisement,HRCoffersabout__________.A.3freeclassesdailyB.5freeclassesdailyC.7freeclassesdailyD.17freeclassesdaily2.Theemphasisofthisadvertisementison_________.A.locationsB.reducedcostC.openinghoursD.atrialmembership3.Whichofthefollowingmayyouenjoyinwinterifyoujointheclub?A.SwimmingB.Saving$100C.Havingnomorethan1000freelessonsD.Using7locations
优点英语6Thisistimeofyearwhenwethinkaboutgivingandreceivingpresents.Canyoufindalittleextratogive?Onthispagewesuggestafeworganizationsyoumightliketohelp.LittletonChildren’sHomeWedon’twantyourmoney,butchildren’stoys,booksandclothesingoodconditionwouldbeverywelcome.Also---wearelookingforfriendlyfamilieswhowouldtakeourchildrenintotheirhomesforafewhoursordaysasguests.Youhavesomuch,willyoushareit?PhoneSisterThomason55671.Children’sHospiceWelookafterasmallnumberofverysickchildren.Thisimportantworkneedsskillandlove.Wecannotcontinuewithoutgiftsofmoneytopayformorenursingstaff.Wealsoneedstorybooksandtoyssuitableforquietgames.PleasecontactTheSecretary,LittleChildren’sHospice,NewbyRoad.StreetFoodInthewinterweather,it’snofunbeinghomeless.It’sevenworseifyou’rehungry.Wegivehotfoodtoatleastfiftypeopleeverynight.It’shardwork,butnecessary.Canyoucomeandhelp?Ifnot,canyoufindalittlemoney?Weuseaveryoldkitchen,andweurgentlyneedsomenewsaucepans.Moneyfornewoneswouldbemostwelcomeindeed.ContactStreetFood,c/oMary’sHouse,ElmingWay,Littleton.Phone27713.LittletonYouthClubHaveyougotanunwantedchair?---arecordplayer?apotofpaint?Becausewecanusethem!
优点英语Wewanttogettoworkonourmeetingroom!Pleasephone66231andwe’llbehappytocollectanythingyoucangiveus.Thankyou!TheNightShelterWeofferawarmbedforthenighttoanyonewhohasnowheretogo.WerenttheformercommercialhotelonGreenStreet.Althoughitisnotexpensive,weneverseemtohavequiteenoughmoney.Canyouletushaveafewpounds?Anyamount,howeversmall,willbesuchahelp.Sendittousat15,GreenSt,Littleton.PleasemakecheckpayabletoNightShelter.1.Readingthepassage,youmightliketohelptheseorganizationswhichworkfor_______.A.homelessandsickchildrenB.lessfortunatemembersofoursocietyC.hungrypeoplewhohavenobedstosleepinD.friendlymembersofoursocietytohelpothers2.Ifyoulikechildrenandyoucouldofferahappyfamilytoahomelesschild,youmaygoto________A.StreetFoodB.NightShelterC.Children’sHomeD.Children’sHospice3.Wecaninferthat_______A.therearetoomanysocialproblemsinthiscountryB.peopleareverypoorduringthetimeforgivingC.warm-heartedpeopleliketogiveawaymoneyD.thispassageistakenfromalocalnewspaper4.Ifyouwanttohelpbutyouhavenoextratogive,youmaydial______andofferyourhelp.
优点英语A.27713B.55671C.62735D.662315.Ifyourchildhasgrownup,youmaytakethechild’sthingsto_______A.Children’sHomeandChildren’sHospiceB.YouthClubandChildren’sHomeC.Children’sHospiceandNightShelterD.YouthClubandNightShelter答案：1篇：ADCBC2篇：46-50DDACB3篇：BDBBD4篇：ABBD5篇：DBA6篇：BCDAA
