2022高考英语冲刺阅读理解专项50-32ABanksviewonlinebankingasapowerful“value-added”tooltoattractandkeepnewcustomerswhilehelpingtoeliminatecostlypaperhandlingorteller（出纳员）interactionsinanincreasinglycompetitivebankingenvironment.Today,mostlargenationalbanks,manylocalbanksandcreditunionsoffersomeformofonlinebanking,variouslyknownasPCbanking,homebanking,electronicbankingorInternetbanking.Onlinebanksaresometimesreferredtoas“brick-to-click”banks,bothtotellthemfrom“brick-to-mortar”banksthathaven’tyetofferedonlinebanking,aswellasfrom“virtual”（虚拟）banksthathavenophysicalbranchesortellerswhatsoever.Thechallengeforthebankingindustryhasbeentodesignthisnewservicechannelinsuchawaythatitscustomerswillreadilylearntouseandtrustit.Mostofthelargebankscannowofferfullysafe,fullyfunctional（功能的）onlinebankingforfreeorforasmallcost.Asmorebankssucceedonlineandmorecustomersusetheirsites,fullyfunctionalonlinebankingwilllikelybecomeascommonplaceasautomatedtellermachines(ATM).Onlinebankinghasalotofadvantages.Unlikeyourcornerbank,onlinebankingsitesneverclose;they’reathand24hoursaday,sevendaysaweekandthey’reamouseclickaway.Ifyou’reoutofstateorevenoutofthecountrywhenamoneyproblemappears,youcanlogoninstantlytoyouronlinebankandtakecareofbusiness.Onlinebanksitesgenerallycarryoutandconfirm（确认）dealsatorquickerthanATMprocessingspeeds.Manyonlinebankingsitesnowofferfashionabletoolstohelpyoumanageallofyourvaluableitemsmoreeffectively.1.Theword“eliminate”inthefirstparagraphprobablymeans“”.A.keepB.removeC.reduceD.improve答案解析：答案为B。本题为词义推断题。结合该词在第一段的前后文，银行认为网上银行是一种强大的增值工具,可以用它来吸引和维护新的客户，同时也可以帮助“toeliminatecostlypaperhandlingor…”，此处costly意为“昂贵的，代价高的”,由此可知，eliminate意为“去除”。故选B。2.Whatisthechallengeforthebankingindustryaccordingtothetext?A.Tomakeonlinebankingattractive.B.Toopennewservicesallovertheworld.C.Toofferonlinebankingforfree.D.Totakecareof5\nbusiness24hoursaday.答案解析：答案为A。本题为段落主旨题。第三段的首句为本段的中心句，提到了“Thechallengeforthebankingindustry…thatitscustomerswillreadilylearntouseandtrustit.”即银行业面对的挑战是让客户学习使用和信任这种新的服务，第三段后面的内容都是对中心句进行解释和说明。故答案为A，让网上银行变得具有吸引力。解答此题同样要注意同义句的转换。3.Fromthetextwecanconcludethat.A.“brick-to-click”banksareinfactanotherkindofphysicalbanksB.thefunctionofa“brick-to-click”bankisascommonasthatofanATMC.a“brick-to-mortar”bankisnobetterthanavirtualoneD.customerscandealwiththeirbankingbyamouseclick答案解析：答案为D。本题为细节理解题。从第二段“Onlinebanksaresometimesreferredtoas“brick-to-click”banks,bothtotellthemfrom“brick-to-mortar”banksthathaven’tyetofferedonlinebanking,aswellasfrom“virtual”（虚拟）banksthathavenophysicalbranchesortellerswhatsoever.”可知，网上银行有时候被称作是“brick-to-click”银行，不同于没有网上银行业务的“brick-to-mortar”银行;网上银行也是虚拟银行，没有实体的分行，故A不对；C选项中nobetterthan意为“和...一样不好”,与文意不符。在第三段最后一句话“…fullyfunctionalonlinebankingwilllikelybecomeascommonplaceasautomatedtellermachines(ATM).”中，注意“willlikely”,故B选项不对。通过分析知，网上银行被称作是“brick-to-click”银行,可知D选项的意思“顾客凭借鼠标就可以进行网上银行操作”与文意符合。故答案为D。4.Whatwouldbethebesttitleforthistext?A.BankingofVariousFormsB.ImprovementofBankingIndustryC.DevelopmentofOnlineBankingD.Functionsofthe“Brick-to-Click”Bank答案解析：答案为C。本题考查文章的标题。本文都是在围绕网上银行展开，故答案为C。BAwarenessWeeks（认知宣传周）havebecomearegularpartofBritain’sculturallandscapeoverthepastfewyears.Theystartedbackin1957,whenonecharity（慈善机构）,ChristianAid,decidedtomakeallitsmoney-raisingeffortsononetime5\nofyear.Itwasthoughtthatbydoingthistheywouldgetmorepublicityfortheircause.Theywereright,andsoonothercharitiesandcampaign（活动）groupsfollowedthem.Thesedays,mostdonations（捐款）tocharityarenotcollectedonthestreets.Soinsteadofjustaskingformoney,charitiesprefertospendtheirtime“raisingawareness”—spreadingknowledgeoftheworktheydoorthecausetheysupport.Theyalsocompetewithbusinessesandtradegroupswhouseawarenessweeksasmarketingcampaignsfortheirproducts.Therearenow500awarenessweeksheldeveryyearintheUK.NoweekgoesbywithoutonegrouporanothertryingtomaketheBritishpublicawareofsomething,withmostheldinMayorOctober.Thedangerwithalltheseawarenessweeksisthatpeoplestarttobecomecynical(不信任).TakeNationalSmileWeek;itseemslikeagreatidea.Let’sallmakeeachother’slifealittlebithappierwithafriendlysmile.Butreallyit’sjustagroupofdentistsandcosmeticscompaniestryingtosellustoothpaste.It’senoughtomakeyouwanttostartNationalForgetAboutItWeek.“Peoplefeelthatmanyawarenesscampaignsarejustmarketingexercises,”saysMsOrmiston,whoeditstheAwarenessCampaignRegister,anewsletterwhichencouragespeoplewhorunAwarenessWeekstobecomemoreawareofeachother.“But90percentofcampaignsarerunbytraditionalcharitiesornotforgroupstomakemoney.”“There’sstillnoofficialgroupforawarenesscampaigns,”saysMsOrmiston.“Peoplecandowhattheylike,whateverthesizeoftheirbudgets（经费）ortheirpublicrelationsmachinesallows.”Thissituationhasledtocallsforlawstostoprealcharitieshavingtheireffortsovershadowedbymarketingcampaigns.Thiscouldbedonebymakingthetwogroupsholdtheirweeksatdifferenttimesorstoppingbusinessesrunningimitation(模仿)charitycampaigns.Butthereisanotherway.Maybeit’stimeforNationalWeakAwarenessWeek,especiallyforpeoplewhoseawarenessofAwarenessWeeksisweak.1.What’sthemainpurposeofawarenessweeksrunbycharitiesinBritain?A.Toraisemoneyforcharities.B.Tospreadknowledgeofcharities.C.Totakeupmarketingcampaigns.D.Toadvertisetheirgoodsforsale.答案解析：答案为A。本题为细节题。从第一段第二句话“…decidedtomakeallitsmoney-raisingeffortsononetimeofyear.”可知，答案为A。5\n2.Whydopeoplestarttobecomecynicalaboutawarenessweeks?A.Toomanyawarenessweeksmakepeoplefeelbored.B.Peoplefeelmanyawarenessweeksarejustformarketingexercises.C.Peoplehaveaweakawarenessofawarenessweeks.D.Awarenessweeksareheldtoooftenandtoomuchmoneyisraised.答案解析：答案为B。本题为细节题。第四段中提到了人们开始对认知宣传周不满意，第五段中首句“Peoplefeelthatmanyawarenesscampaignsarejustmarketingexercises…”可知，答案为B。3.WhatdoesMsOrmistonthinkaboutawarenessweeks?A.Mostoftheawarenessweeksshouldnotbeformakingmoney.B.Officialgroupsshouldtaketheplaceofcharitiesinawarenesscampaigns.C.Peoplecandowhattheylikeinawarenessweeks.D.Peoplecangetlargerbudgetsthroughawarenesscampaigns.答案解析：答案为A。本题为细节题。从第五段的最后一句话““But90percentofcampaignsarerunbytraditionalcharitiesornotforgroupstomakemoney.”可知，答案为A。在第六段中MsOrmiston提到认知宣传活动没有正式的群体（noofficialgroupforawarenesscampaigns），因而人们可以做他们想做的，不考虑到活动经费或者公共关系机器所允许的范围。故B，C，D都与文意不符。4.Whichofthefollowingistherightmeasuretobetakentosolvetheproblemsinawarenesscampaigns?A.Lawsshouldstopawarenessweeksrunbyrealcharities.B.Thereshouldbelargepublicrelationsdepartmentsinawarenesscampaigns.C.Businessandawarenesscampaignsshouldnotbeheldatthesameplace.D.Marketingcampaignsshouldnotbeinthenameofcharityones.答案解析：答案为D。本题为推理题。从倒数第二段首句“Thissituationhasledtocallsforlawstostoprealcharitieshavingtheireffortsovershadowedbymarketingcampaigns.”可知，要解决前面提到的问题就要制定法律来阻止真正的慈善活动被市场营销活动所过度遮蔽，言外之意就是市场营销活动不应在慈善活动的名义下进行。故答案为D。A选项与文意不符；B选项未提及。倒数第二段的第二句话“Thiscouldbedonebymakingthetwogroupsholdtheirweeksatdifferenttimesorstoppingbusinessesrunningimitationcharitycampaigns.”可知，文中提到了“differenttimes”，而非C选项的“notbeheldatthesameplace”,故C选项不正5\n确。5.What’sthewriter’sviewonAwarenessWeeks?A.NationalForgetAboutItWeekshouldbeheldtostopawarenessweeks.B.NationalSmileWeekisagreatideatoimprovepeople’slife.C.NationalWeakAwarenessWeekcanhelppeoplebetterunderstandawarenessweeks.D.AwarenessWeeksshouldbestoppedbecauseofmarketingcampaigns.答案解析：答案为C。本题考查作者的观点态度。最后一段中，作者提到“Maybeit’stimeforNationalWeakAwarenessWeek,especiallyforpeoplewhoseawarenessofAwarenessWeeksisweak.”，由此可知，作者认为对那些认知宣传周意识薄弱的人要进行宣传，言外之意就是NationalWeakAwarenessWeek可以帮助人们更好的理解认知宣传周。故答案为C。A，B,D都与文意不符。5
