Unit5Insideadvertising,Objectives1.了解广告的相关知识，以及广告行业的道德规范。2.学会表达对事物的不同看法。3.复习总结宾语补足语的用法。4.学习本单元出现的词汇的用法。,Appreciationofavideoclip,What’sthevideoabout?It’saboutakindofbeercalledBudweiser.Actuallythevideoclipisanad(vertisement).Doyouknowwhatanadvertisementis?Anadsellssomethinglikeproducts,servicesorideas.Todothis,itprovidesinformationusingpersuasivelanguageand/orexcitingimages.Nextwe’llenjoymoreadstoseewhattheysellandhowtheysell.,Moreadvertisementsforyoutoenjoy,Moreadvertisementsforyoutoenjoy,Moreadvertisementsforyoutoenjoy,Moreadvertisementsforyoutoenjoy,Whattheaboveadshaveincommonisthattheymainlyemployexcitingimages.Actuallypersuasivelanguageisequallyimportantinadvertising.Thefollowingaresomewell-knownslogans(广告词).Guesswhattheysell.,Poetryinmotion,dancingclosetome.Artsinadvertising (slogans口号,广告词)滴滴香浓,意犹未尽。Goodtothelastdrop.动态的诗,向我舞近。服从你的渴望。car→TOYOTA(丰田汽车)Obeyyourthirst.coffee→Maxwellcoffee(麦斯威尔咖啡)beverage→Sprite(雪碧),Justdoit.只管去做。shoe→NIKE(耐克运动鞋)Artsinadvertising (slogans口号,广告词)Intelligenceeverywhere.智慧演绎,无处不在。没有不做的小生意，没有解决不了的大问题。cellphone→Motorola(摩托罗拉手机)Nobusinesstoosmall,noproblemtoobig.computer→IBM公司,Howmuchdoyouknowaboutadvertisements?havespokesmenorspokeswomen,sellproductsandservices,visuallyattractive,Questionsandanswers□Doyouthinkthesearegoodads?Andwhy?Humorousandpersuasivelanguage,creativeideas…□Whydocompaniesadvertise?Toselltheirgoods,earnmoremoneyfromus…□Wheredowealwaysseeadvertisements?Theycoveralmosteverykindofmedium.,inthestreetWheredoyouseeorhearadvertisements?,onbillboards,onthebusatthebusstation,intrainstations,attheairport,ontheradio,onTV,atthecinema,inthenewspaper,inthemagazine,ontheInternet,Canyouthinkofanywhereelseyouseeorhearadvertisements?,1.Howdoadvertisementsaffectyourlife?2.Doyoubelieveads?3.Canyourememberthenamesofanyproductsthatwerebeingadvertised?Ifso,whydoyouremembertheseandnotothers?Discussion,Thankyou!
